Six months ago if you asked me what kind of store I was opening, I’d have drifted into a hand waving diatribe about experiential retail, design meets plants, meets home ware plus outside comes inside and on, and on.
The great thing about opening a store on such a busy street is I’ve been asked that same question a lot and as such have grown tired of my lengthy answer and now boil it down to — an Urban Garden Store.
Most people seem to get it.